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Photography and Videography
Photography and videography have always been integral components of the events industry. After all, who wants to go through all the effort of planning a mind-blowing event without having anyone on location to document it? However, corporate event photography has evolved into more than just capturing a single moment in time. Similarly, video technology now allows for more cinematographic effects and professional-level production values. Planners can now utilize these components to their advantage long after the event has been completed.
For example, planners can use the photographs to create online galleries to give those who weren’t able to make it to the event a comprehensive look at just how the party went down. Since pictures are worth a thousand words, the galleries can be used to generate interest for the next event. Sometimes great invitations and flyers just aren’t enough to make a potential attendee commit to an event. But if there is a visual precedent that they can refer to, chances are they will be more inclined to be interested in the upcoming engagement.
Video streams are excellent marketing tools as well, and can be used in conjunction with a company’s online initiatives. Well-edited videos can help planners to drive traffic to their Web sites, which increases the visibility of their company and builds anticipation for future projects. Videos are a great tool for lending an interactive component to a Web site. They also give landing pages more dimensions than one with just text on it. In order for planners to take advantage of these possibilities, they should hire a video service company that has the capabilities of turning simple footage into a full-fledged viewing experience. When choosing a videographer, ask to view samples of their work from clients that have hosted similar events. Just because they are great at filming a key note speaker may not mean they are great at shooting tradeshow floors with a lot of movement and action.
Photography and videography have always been integral components of the events industry. After all, who wants to go through all the effort of planning a mind-blowing event without having anyone on location to document it? However, corporate event photography has evolved into more than just capturing a single moment in time. Similarly, video technology now allows for more cinematographic effects and professional-level production values. Planners can now utilize these components to their advantage long after the event has been completed.
For example, planners can use the photographs to create online galleries to give those who weren’t able to make it to the event a comprehensive look at just how the party went down. Since pictures are worth a thousand words, the galleries can be used to generate interest for the next event. Sometimes great invitations and flyers just aren’t enough to make a potential attendee commit to an event. But if there is a visual precedent that they can refer to, chances are they will be more inclined to be interested in the upcoming engagement.
Video streams are excellent marketing tools as well, and can be used in conjunction with a company’s online initiatives. Well-edited videos can help planners to drive traffic to their Web sites, which increases the visibility of their company and builds anticipation for future projects. Videos are a great tool for lending an interactive component to a Web site. They also give landing pages more dimensions than one with just text on it. In order for planners to take advantage of these possibilities, they should hire a video service company that has the capabilities of turning simple footage into a full-fledged viewing experience. When choosing a videographer, ask to view samples of their work from clients that have hosted similar events. Just because they are great at filming a key note speaker may not mean they are great at shooting tradeshow floors with a lot of movement and action.
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Send submissions to
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If accepted, your submission will be edited for length and clarity. There is no monetary payment if your item is used; instead, you can publicize yourself through a five-line biography with your contact information that will appear at the end of the article.
Send submissions to
editorial@MeetingPlannerResources.org. We will contact you if your submission is chosen.