Lolita’s Cantina & Tequila Bar Names Melanie Bash Director of Special Events
For Immediate Release:
LAS VEGAS – July 29, 2010 – Lolita’s Cantina & Tequila Bar, which recently opened within Town Square on Las Vegas Boulevard South, announces Melanie Bash as Director of Special Events. In this role, she will be responsible for group sales, meetings, private parties and corporate events at Lolita’s Cantina & Tequila Bar.
“It is with pleasure that I announce Melanie Bash as Director of Special Events at Lolita’s Cantina and Tequila Bar,” said Eric DeBlasi, President and CEO of The Medusa Group, which owns Lolita’s. “Melanie’s experience, relationships and knowledge of the Las Vegas market make her an asset to our team and I am proud to have her on board.”
Melanie Bash brings more than 25 years of experience to her new position at Lolita’s Cantina & Tequila Bar. Her marketing savvy and innovative skill set have helped her to secure hundreds of corporate and special events for all of the organizations she has worked with. Beginning in late 1995, Bash served as the Director of the Hollywood/Los Feliz Jewish Community Center. Her competency and excellence in this role led to Bash being named Associate Executive Director and eventually Interim Executive Director of the Jewish Federation of Las Vegas.
Bash served almost four years at the Jewish Federation before becoming the Director of Development, Events, Marketing, and Public Relations at the Milton I. Schwartz Hebrew Academy in Las Vegas. In this role, her planning and event skills were put on full display. Bash created and planned high profile community fundraising events, including the Magic of Hope, a fully corporate sponsored event benefitting City of Hope, and the Boca Park Open House in Summerlin, benefitting the Manny Cortez Elementary School and Schwartz Academy.
In 2004, Bash became the Director of Events, Training, and Conferences at The White House Multimedia Center. Effectively asserting her expertise, Bash led campaigns in creative marketing, website development, and advertising placement for The White House. Most impressively, Bash led an entire division of The White House while simultaneously serving as Director of Marketing. Also, in cooperation with the American Payroll Association, Bash launched MEET, an avant-garde meeting and convention venue.
Immediately prior to joining the creative team at Lolita’s Cantina & Tequila Bar, Bash served as Director of Events, Sales and Marketing for ElevenSpa, a luxury spa and salon by day and 20,000 square foot events venue by night. Bash has held this position since the debut of ElevenSpa in December 2008.
Melanie is also active in numerous professional organizations including the International Special Events Society, the Convention Services Association, the American Marketing Association and the Las Vegas Hospitality Association.
For group sales and private party information, please contact Melanie directly at Melanie@lolitascantina.com or 702-497-9169.
About the Company:
Owned by The Medusa Group, Lolita’s Cantina & Tequila Bar features traditional, regional Mexican cuisine with a modern twist. Wholesome dishes are prepared with only the best in organic ingredients with proprietary sauces and salsas made fresh daily. Award–winning chef and mixologist, Carlo Cavallo has created a diverse menu of contemporary Mexican specialties, regional classics and a margarita and cocktail menu that is unmatched in the area.
Each margarita will be handcrafted straight up, blended or hand-shaken. Using only fresh fruits, made-to-order mixers and specialty ingredients, Lolita’s Cantina will offer more than 100 different tequilas including a wide selection of 100% agave tequilas, a specialty cocktail menu and what promises to be the city’s most talked-about happy hour. With non-stop energy, Lolita’s will feature live performers, dancers and DJs to establish Lolita’s as Sin City’s newest party spot.
Lolita’s Cantina and Tequila Bar is located at 6605 Las Vegas Boulevard South, Las Vegas, Nev., 89119 at Town Square. For more information, please visit www.lolitascantina.com.
About The Medusa Group
The Medusa Group is led by nightlife/hospitality veteran Eric DeBlasi, who has owned more than 40 restaurants, nightclubs and hotels across the United States over the past two decades. The Medusa Group is currently responsible for various development projects and several new restaurant concepts set to debut nationally in the next two years.