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The Advertising Specialty Institute
4800 Street Road
Trevose, PA 19053
tel: (800) 546-3300 fax: (800) 546-6381
www.asicentral.com
Advertising Specialty Institute – or ASI – is the largest media and marketing organization serving the advertising specialty industry. But what, exactly, does ASI do?
To understand that, as well as ASI's mission, you should know a little bit about promotional products and the major participants involved in the industry.
Promotional products are practical, entertaining, or decorative products imprinted with an advertiser's name, logo, slogan, or message and given away. Think of all those freebies like mugs and T-shirts you get at trade shows. These products are kept by recipients, offering great exposure for the advertiser's message.
The two major players in the advertising specialty industry are suppliers (importers, manufacturers) and distributors (sellers). Supplier firms use ASI print and electronic resources to market products to distributor salespeople, while distributor firms use ASI print and electronic resources to locate supplier firms and to market services to end-buyers (promotions and advertising buyers). |
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Planning a meeting in Las Vegas or attending a convention in Las Vegas and having to organize satellite events? |
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Event:
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ASI Holiday & Incentives Expo
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Website:
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www.asishow.com
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Venue:
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Sands Expo & Convention Center
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Date:
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Sep, 14th 2010 - Sep, 16th 2010
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Event Profile:
The ASI Show is where the most SUCCESSFUL, GROWING distributors and suppliers connect and build their businesses.
Attendee Profile:
Exhibitor Profile:
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